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Traditional and Digital PR
Getting good publicity is a key strategy for growing your business. WolfCom has extensive experience getting client placements in newspapers, magazines, professional publications, television, and digital media. We work with our clients to find out what their real stories are and repackage them in a way that's interesting and exciting to the media.
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Thought Leadership
One of the best ways for a company to attract new business and hire top talent is by demonstrating expertise and innovation within their field. We work with our clients to develop strategies for obtaining public speaking and authorship opportunities to showcase their most innovative work and capabilities.
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Inbound Marketing
Inbound marketing is about helping qualified leads find you online so you can stop chasing new business and focus on closing sales. As a HubSpot Certified Agency, we have been trained in the best ways to help you drive traffic to your website, capture sales leads, and nurture them into customers using the latest marketing automation strategies.
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Search Engine Optimization
Making your website attractive to search engines is critical if you want people to find your business online. We are experienced with keyword strategies, SEO content writing, web page performance optimization, and inbound link building strategies to help raise your search engine rankings to drive more traffic to your website.
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Social Media
Social media allows your company to have a two-way conversation with a broad range of customers, prospects, partners, and industry leaders. Tools like Twitter, Facebook, LinkedIn, and YouTube all have their unique characteristics and uses. We help our clients with selecting the right social media outlets, messaging and post creation, account management, and social networking growth strategies.
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Press Releases
Press releases are a fast and effective tool for publicizing company announcements, drawing in website traffic, and driving lead generation activities. We optimize our press releases for search engines and understand how keyword choices can influence viewing and click-through rates. We manage the online distribution of all press releases for our clients and track performance following the release.
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Digital Content
Good content is essential for building engagement and visibility for your company through your website, blog, email newsletters, and social media. Our in-house capabilities include content writing, editing, PowerPoint presentations, and website and graphic design services. For more complex projects, such as video content, we rely on our extensive network of affiliate companies and freelancers.
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Strategic Consulting
A truly strategic PR and marketing plan is geared towards effectively meeting immediate, near term, and long term client goals. WolfCom is able to work with senior company executives to bring PR and marketing together with other business initiatives. WolfCom works with our clients to tailor their strategies to specific goals, identify the appropriate target audiences, and ensure the plans are effectively implemented.
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Measurement and Analytics
An important part of the digital marketing process is to measure and analyze results to focus resources on the strategies that are most effective. We take an engineering-based approach to our analysis process for tracking website traffic flows, finding SEO opportunities, multivariate landing page testing, monitoring email marketing performance, and reviewing other key performance indicators.
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