There is virtually nothing that a big agency can accomplish that we can't do for a fraction of the cost. The rules of business are changing: You don't need hundreds of people on staff when you have a good network to back you up. We have the flexibility to involve the right people as needed to help us on a case-by-case basis, which means our clients always get the best possible team. We're not afraid to admit that we outsource work if it's beyond our own capabilities. All work done by outside agencies and individuals is checked by WolfCom to make sure it meets our strict quality standards.
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Professional Contacts
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PR and marketing professionals tend to change jobs a lot, which results in some exceptional networking opportunities. Colleagues from our big agency past are now working in other PR and marketing agencies in a variety of locations including New York, Los Angeles, Chicago, and London. Our contacts include subject matter experts in a variety of key disciplines. Having a reliable network of professional contacts is an essential part of dealing with the more challenging components of public relations.
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Freelancers
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The world of freelancing has changed dramatically over the past several years. Social media and talent aggregation services now make it easy to assess the quality of a freelancer before hiring them, and the sheer volume of freelancers out there has driven down costs. Freelancers include a wide range of writing, creative, marketing, and digital professionals. Many of these people are exceptionally talented individuals who simply like the flexibility of freelancing or choose to work part time.
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Crowdsourcing
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By harnessing the "wisdom of the crowd" through the Internet, it is possible to get access to a wide range of people and ideas. Whether it is something as simple as a public opinion survey or something more complex such as a contest for generating a new creative concept, crowdsourcing gives you access to a large pool of people to help work on your problem. WolfCom has found crowdsourcing to be very effective for a variety of tasks. For example, we used crowdsourcing through a community of graphic designers to develop our company logo.
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