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Marketing, Advertising, and Branding
Companies in the marketing, advertising, and branding fields understand the value of getting their name out there. However, most of these companies don’t have the time to focus on building publicity for themselves because they are too busy servicing their clients. That’s where we come in: We work with marketing, advertising, and branding agencies on thought leadership, content development, trend stories, and vertical press placements to attract clients and help them build their businesses.
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Engineering and Architecture
With a licensed Professional Engineer on staff, we know what it takes to build a successful engineering or architecture business. Reputation is everything and building a firm’s credibility requires strong thought leadership initiatives, publicizing successful case studies, and outreach to prospective clients and joint venture partners. We can also provide strategic review of our clients’ proposals to make sure they stand out from the competition and get considered.
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Financial Services
Financial services companies face a myriad of regulatory, economic, and competitive challenges. We have extensive PR experience with a variety of financial services companies including brokerages, financial technology, venture capital, investment banks, private equity, and insurance agencies. We also have first-hand experience trading equities, futures, options, and forex, which means we understand a wide range of financial instruments and can speak the same language as our financial services clients.
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Energy
Energy is one of the single most important problems facing the modern world, as is evident by its wide ranging impact on the global economy and international politics. We have over 10 years of practical experience in energy, including energy efficiency and demand management, renewable energy, power generation and distribution, utility regulation, energy procurement, smart metering, and sustainability. This hands-on experience makes us uniquely positioned to ensure the success of our clients’ PR and marketing campaigns.
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Technology and Digital Media
Technology requires a fast-paced agency to keep up with all the latest changes in the industry. At WolfCom, we are technology fanatics and we read tech news on a daily basis. We have the technical background to understand a wide variety of products and services including digital media, hardware and software, wireless technology, social networking, and consumer electronics. Our passion translates into effective PR and marketing initiatives to help technology businesses grow.
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Consulting and Professional Services
Companies in the consulting and professional services field, including business management, law, accounting, and business support agencies, rely heavily on thought leadership initiatives to stand out from their competition and attract new clients. WolfCom works with our professional services clients to develop written content, book them speaking engagements, connect them with journalists looking to quote expert sources, and find other opportunities to publicize their expertise.
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Manufacturing
PR and marketing initiatives for manufacturing companies typically revolve around B2B activities including managing supply chain relationships, maintaining regulatory transparency, and quality control. However, we also understand the bigger picture of issues impacting successful manufacturing businesses such as community relations, publicity for sustainability and cleantech initiatives, and educational outreach. Manufacturing businesses provide essential jobs for the community, and working to build a positive public image benefits everyone.
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Construction and Real Estate
Contractors and real estate developers need strong support from the public to ensure their projects are properly backed to be successful. Whether it is publicizing a new project, finding financial partners, attracting tenants, addressing community concerns, or tactfully dealing with scheduling delays or labor issues, WolfCom has the experience to support the PR and marketing needs of the construction and real estate industries.
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Healthcare
The healthcare industry is incredibly complex and the success of any business in the medical or consumer healthcare field is ultimately built on trust. This requires a high level of communication with regulatory agencies, healthcare professionals, administrators, and consumers. WolfCom is experienced with all of the key components of healthcare PR and marketing including messaging development, investor relations, social media, and crisis management.
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Consumer Products
Selling consumer products has never been more challenging, especially in the current economy. Consumers are much savvier than they used to be and they are increasingly turning to blogs, product review sites, and social media to make purchasing decisions. We work with our clients to build awareness of their products on these new media channels in order to attract the attention of new customers and to help turn their existing customers into “brand advocates”.
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Small Businesses and Startups
Being a small business ourselves, we understand the unique needs of growing companies. Building awareness for your business is an essential part of a well-rounded marketing and business development strategy, and a basic program doesn’t need to cost a fortune. We work with our clients to develop custom-tailored PR and marketing programs which focus on their individual goals and are priced to fit their budgets.
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